As a Marketing Manager, you will be required to:
Work closely with the COO, Sales, and Product teams to roadmap strategic growth.
Roles & responsibilities include:
- Drive quality traffic to the site through organic (primarily) & paid activities
- Lead the digital presence (SEO, PPC, Email and Social, etc.)
- Take on brand identity, awareness, and recognition
- Research, write and publish content for blogs, whitepaper, web, and more
- Develop & Drive entire B2B/B2C lead generation activity
- Develop and implement all content marketing programs (incl. Blog, events, video, email) and optimize the product’s presence and performance on all social media channels
- Develop sales and product marketing collateral (go-to-market strategies)
- Develop and integrate regional marketing strategies (events, digital, PR, and more)
- Analyze campaigns, consumer trends, and the competitive landscape
- Maintaining & Reporting all weekly/daily activities to the stakeholders using tools like Trello or in the form of presentation whenever needed.
Skills & Requirements:
- 2-4 years B2B SaaS/Technology-based marketing experience
- Strong understanding of technology marketing (SaaS, IT, or Tech products)
- A natural wordsmith; with excellent written skills
- Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
- Proven Acquisition and lead generation experience
- Self-management and accountability with solid leadership skills
- Sharp analytical skills with the ability to understand and consolidate customer and campaign data
- Experience using automation and analytics tools like HubSpot, Google Analytics. Intercom, etc
- Experience within a fast-changing, start-up, or similar environments (flexibility)